Influence in the TPC benchmarking development process. Given the TPC's tremendous influence on the competitive arena, it's just common sense that your company should have an active voice in deciding which benchmarks the TPC should develop and how the current set of benchmarks should evolve. TPC member participation also provides your company with detailed, advanced knowledge of upcoming changes to the TPC benchmarking process. Again, these changes can have a profound impact on how the market perceives your product and its performance. Your company can't afford to plan its future product designs without some knowledge about how these products will be measured.
Timely access to ongoing proceedings. The TPC's membership is a who's who of commercial computing. With a TPC membership, you have access to the TPC's internal Web site, which contain all day-to-day rulings along with ongoing discussions and proposals of the TPC organization, which could affect how you run and market your TPC results. If you want to stay ahead of your competition, you better know what the TPC is planning and what your competitors' positions are..
Product Improvement. An often overlooked benefit to participation in the TPC process is how TPC benchmarks help companies improve their products. TPC benchmarks model the basic types of operations that a typical transaction processing system might use, and thus have a wide-range of applicability to your customer's environments. In addition, TPC benchmarks are designed to put systems under maximum stress. An analogy can be drawn between computer and software companies and car companies here. Companies participate in TPC benchmarking for the same reasons car companies participate in Formula 1 racing. Many of the new components and technologies applied to producing the fastest Formula 1 car are incorporated into consumer car design. Over and over again TPC members have reported that this TPC testing process has enabled them to produce more robust, higher performing products.